Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico. He would come to be the inspiration for the Dos Equis® label design. Moctezuma famously confronted the Spanish conquistador, Hernán Cortés, and Dos Equis® celebrates his boldness.

Wilhelm Hasse, a German immigrant, arrives in Mexico and founds the Moctezuma Brewery in Veracruz.

Wilhelm Hasse first brews Siglo XX, the beer we know today as Dos Equis® Ambar. He named the beer Siglo XX to usher in the upcoming 20th century with the Roman numeral “XX” signifying 20, and the Spanish word “Siglo” meaning century.

Dos Equis® Lager Especial
is imported to the US. 

Dos Equis® is declared
“fastest-growing import in the U.S.” 

The Moctezuma in the Dos Equis® label design changes direction from left to right. During Moctezuma’s reign, the Aztec Empire was at its peak in wealth, technology, and prosperity. His head now faces right, toward the ever-improving future, to recognize forward progress.

Dos Equis packaging is refreshed to look as crisp and fresh as the beer inside. Heroing our iconic XXs as the center piece of the design and the angular shapes. Our design focused on premiumization leveraging the gold magnetic X combined with a pop of white.

Dos Equis® begins its innovation journey. Having always been enjoyed “dressed” with a lime and salt, first launching Dos Equis® Lime & Salt in a can. Then in 2021 bringing Lime & Salt Variety-Pack including Pineapple, Cucumber and Watermelon flavors.

As an authentic Mexican beer, Dos Equis® delivers a genuine michelada experience. Our classic Mexican recipe combining flavors of tomato, lime, spice and a hint of salt, with the refreshment of crisp Lager. This is a Mexican Michelada with a flavorful taste.

Dos Equis® begins its Non-Alcoholic beverage journey with Dos Equis® Lime & Salt ZERO. A refreshing flavorful spin on a smooth tasting Mexican brew. Made with the flavors of Lime & Salt, Dos Equis® Lime & Salt Zero Non-Alcoholic brings you a Mexican brew that feels right in those social moments when you can't or don't want to drink alcohol.