HELLO

TV NETWORK EXECUTIVE

$8 million dollars. That's how much brands are paying

for just :30 on your broadcast of The Big Game.

But not Dos Equis.

We've got a Big Game ad starring the Most Interesting Man in the World,

and we're offering it to you for $8 million dollars… and a few other small things.

Frequently Asked Questions

• question one Are you serious? Indeed we are.
• question twoWait, really? Yes, really.
• question three Is anything worth $8M Dollars? Worth is entirely subjective, my friends.but this Big Game ad is very interesting.