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Dos Equis® Lager bottles, cans and kegs for the USA are brewed and packaged by Cervecería Cuauhtémoc Moctezuma, S.A. de C.V., Monterrey, NL., Mexico and HBBV Amsterdam, Holland.

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WHEN HE MAKES A BIG GAME AD, HE DOESN’T PAY TO AIR IT. THE NETWORK PAYS HIM.

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WHEN HE MAKES A BIG GAME AD, HE DOESN’T PAY TO AIR IT. THE NETWORK PAYS HIM.

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Interesting Terms and Conditions Apply

HELLO

TV NETWORK EXECUTIVE

$8 million dollars. That's how much brands are paying

for just :30 on your broadcast of The Big Game.

 

But not Dos Equis.

 

We've got a Big Game ad starring the Most Interesting Man in the World,

and we're offering it to you for $8 million dollars… and a few other small things.

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Frequently Asked Questions

  • question one Are you serious? Indeed we are.
  • question twoWait, really? Yes, really.
  • question three Is anything worth $8M Dollars? Worth is entirely subjective, my friends.but this Big Game ad is very interesting.